David Fincher (with Jake Gyllenhaal in Cannes), directing The Social Network

Jake Gyllenhaal and David Fincher at The Eden Roc Hotel in Cannes, France on 18th May 2007. Pictures courtesy of Iheartjakemedia.com

Based on the novel The Accidental Billionaires by Ben Mezrich, The Social Network was adapted by Aaron Sorkin (The West Wing and directed by David Fincher (The Curious Case of Benjamin Button). Jesse Eisenberg, Justin Timberlake, and Andrew Garfield star.


Here's an extended TV commercial for the film, which changes the focus from the origins of Facebook to specifically Mark Zuckerberg, the co-creator of Facebook portrayed by Jesse Eisenberg.
Jesse Eisenberg in LA Times magazine (2010)

Though this ad doesn't specifically paint Zuckerberg as a bad guy, it is interesting that they've kind of zoomed in on him rather than going with the larger group, something the trailer does and does very well.
Source: www.getthebigpicture.net


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